Category: Podcast

Damon Reeve, CEO of Ozone, discussed Ozone’s role as a programmatic advertising platform formed by major UK publishers to help them compete with larger platforms. He highlighted Ozone’s technological investments, focus on “premium web” content, and its recent expansion into the U.S. Reeve also addressed industry challenges, including audience targeting, media fragmentation, and regulatory issues.

Simon Green, Founder and CEO of Edit Cloud, discussed his journey in media production, transitioning from traditional editing to cloud-based solutions. He highlighted Edit Cloud’s focus on technology, talent, and training to democratize content creation. Simon emphasized collaboration with clients like ITV, integrating cloud-based workflows to enhance efficiency, sustainability, and creative reach across global markets.

Henry Skelsey, VP of Product Marketing at Songtradr, discusses Songtradr’s role in providing music solutions to brands, independent musicians, and rights holders. Through acquisitions, including Bandcamp, Songtradr aims to enhance value in music by blending technology, creative services, and AI. Skelsey highlights the importance of sonic branding, data-driven marketing, and an empathetic approach to connect…

Lotte Jones, Chief Commercial Officer of The News Movement, discusses their social-first approach to journalism aimed at younger audiences. The platform emphasizes fact-checked, engaging content across social media, with a business model focused on brand partnerships. Leveraging AI for story tracking and audience insights, they prioritize real-world impact and adaptability across platforms.

Timo Weis, Global Head of Growth at Infosys, discusses his career, marketing strategy, and team-building approach. He emphasizes data-driven, cross-functional marketing, global content localization, and the integration of AI for scalable campaigns. Weis highlights the importance of understanding customer journeys, aligning sales and marketing, and fostering an inclusive team culture.

Linn Frost, Co-CEO of Social Element, discusses her agency’s evolution, emphasizing genuine community building, social responsibility, and balancing engagement with authenticity. She highlights using social media effectively by fostering human connections and aligning brand values with consumer needs. Frost also explores AI’s role in content moderation and emphasizes hiring for attitude and shared values.

Michael McNerney, Publisher at Martech Record, discusses the growing role of affiliatemarketing in brand strategy. MartechRecord supports industry decision-making byproviding objective insights and building trust. McNerney emphasizes the importance ofcommunity, offering resources like newsletters, events, and a Slack group to connectindustry professionals.

Join David Keene, European CMO of Wipro, who dives into the complexities of modern B2B marketing, the evolving role of AI, and the death of third-party data. Discover how Wipro innovates its marketing strategies to navigate buyer committees, optimize customer journeys, and maintain brand integrity. You’ll also gain valuable insights into creating impactful content and…

Join Kirsty Fraser, Senior Director of International and Lifecycle Marketing at Movable Ink, as she explores the world of advanced personalization and AI-driven strategies transforming B2B marketing. Learn how top brands like Spotify and Tesco leverage data to create personalized customer experiences. Kirsty shares her expertise on growing US-based companies internationally and the importance of…

Join Simon Morris, VP of International Marketing at Adobe, as he explores how they are revolutionizing digital experiences through AI, personalization, and creative tools. Simon shares valuable insights on the evolution of content marketing, the power of data-driven strategies, and Adobe’s initiatives to support underrepresented voices in the creative industry.